In previous blogs, we have talked a lot about why having a strong online presence is important for the success of your business. In today’s day and age, it is almost imperative that every business has a website and strong social media presence. But what about a mobile app? With nearly 90% of mobile internet time being spent on apps, building an app for your business may be the right move for you. Here are some ways building a mobile app could help your business!
1.) Increase Customer Engagement
With an app, your customers will have the opportunity to engage more with your business. Your customers have their phones on them for the majority of the day, and every time they unlock their phone they will see your app. Your engagement with customers will increase because communication channels will be extended using the app, thus building a stronger and more sustainable relationship. This engagement will lead to increased customer loyalty because users will now have access to your business at their fingertips! Include special offers and exclusive content on the app to draw your customers in and encourage them to stay.
With a mobile app, you will have a direct marketing channel to your customers. App users will be the first to be notified of any special promotions, services, or new products. You can also provide discounts or limited time only sales specifically for those customers using your app. This encourages them to remain on the app and invite their friends. Any marketing campaign can be pushed on the app as well, and you will easily be able to remind your customers of special offers that are happening. For your loyalty customers, you can even offer reward collection on the app as a way of simplifying the process for them. Diversify your marketing efforts, and have fun along the way!
3.)Build Your Brand
A mobile app is always a great way to build your brand. Your app is a fun way of showcasing your brand personality! You can choose what features you want on the app as well as hand pick the aesthetic and design. This is completely up to you, so you can build it in the way that you want! Your customers will now be interacting with your brand with increased frequency which will help to build brand recognition as well. They will associate this aesthetic, and these features, with you! Take the time to carefully construct your app so that it is representative of what you want, and how you want to be perceived.
Finally, building a mobile app for your business will allow you greater user feedback. You can see what products, or features, your customers interact with more on the app and include specific feedback features as well. With customers signing up for your app, you will also obtain demographic information on your users and more insight into who your customers are. This will help you define your target audience and market in the future. Keep track of how certain campaigns are received, and create features where users can provide ongoing feedback. This is not only helpful for you, but also creates a constant communication channel for your customers.
If you are interested in developing a mobile app for your business, but don’t know where to start, Kuvio can help! Contact us today for a free consultation! Let us help you build the best app for your business.
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