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Healthcare Digital Tips

Kayla DiPilato

Now more than ever healthcare professionals are leaning on technology to help care for their patients while maintaining social distancing. Additionally, as the healthcare sector seeks to attract back elective care patients, providing a great experience can help the process. Today we wanted to share a few tips for healthcare-related apps and digital products that prioritize the user experience. 

Branding

The color palette of your medical app or website should be calming and professional. You want clients to know that you have the expertise to address their needs and a comforting color palette can begin building trust. Designs with color should also be focused on subtly so that patients can feel comfortable looking at sensitive medical information on their phones while in public. You don’t want to attract the eye of every person within three city blocks. In terms of accessibility, you may consider a color inversion option to help colorblind people access your website or app as well. 

For your font selection, considering readability on smaller devices like phones, you may want to consider a sans serif font. These fonts generally adapt well across devices. You want the font you choose to match the overall tone you are trying to set for your website.   

Features and User Experience

There are other common trends and features on healthcare apps and websites that have user experience implications.

Data Visualization

The majority of users don’t want to be too caught up in data, they just want to see outcomes and their impacts. Therefore, data should be prioritized and presented in a simple way with actionable next steps. You may consider two views, one for mobile devices and a more detailed version that is presented on desktop.

Security and Compliance 

It is very important that all confidential and sensitive information is well protected on your platform. Ideally, you can integrate this protection with a user experience that still feels easy while making patients feel sure their information is secure. You should also ensure that the app or website follows compliances of the local and international medical and legal boards. 

Ease of Use

Once a user has downloaded your app or visited your site, the ease of use is going to play a major factor in whether or not they become repeat users. Navigation should be obvious so that users can find all of the features they need without becoming overwhelmed. 

AI and Chatbots

Chatbots can be a great way to get users the answers they are looking for very quickly. In a healthcare product, giving a precise and useful explanation is important, so building a simple algorithm probably won’t fill your needs. Consider creating something able to learn as much as possible in the communication process.

Personalized Experiences

In order to create a more personalized and consistent experience for users, you want to guide them to better understand their overall health. This may mean finding ways to define key terms, using rewards to encourage users to take healthy steps, or even providing convenient ways to get in touch with their provider if they have questions about their health. 

Telemedicine

A UX challenge of telemedicine is trying to recreate the personal connection with a provider that occurs during an in-person visit. To help provide this experience, it is important that the app is easy to use and provides a seamless patient experience. For this type of app, user testing and feedback are very important to ensure that patients are having a positive experience. 

We hope these tips give you some insights if you are looking to launch a healthcare app or website. Do you have more specific questions about your upcoming project? Book a free consultation with our team today. 

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