How Video Content is Changing the Marketing World

Georgia Dunstan-Brown

The world of technology is constantly changing. A product or feature can be launched overnight that will change the whole landscape, as seen by Instagram’s IGTV, which is set to challenge YouTube’s dominance. These kinds of updates that are rapidly released into the world, mean that people have to adapt quickly. Whether that be through marketing, or how a business is run.

If you own a business or are in charge of marketing, it’s important to keep up with the latest trends to ensure that you’re putting your brand in all the right spaces. One marketing trend that has begun to take hold is video marketing.

Video marketing already has statistics to prove that it is a useful tool. In 2017, it was estimated that users spend 5.8 hours a day consuming video content and that in 2019, video is projected to claim more than 80% of all web traffic.

With this in mind, how do you go about introducing video into your personal marketing?

At Kuvio, we recently saw the need to use video as a tool to explain our message in an enhanced way. Video means that you can get your message across clearly, with the potential for increased SEO and a strengthened brand message. We have plans to use video for the launch of upcoming websites and apps. In the past we have made these videos:

These videos were our introduction to video marketing and because we have made this step, it means we can keep growing with this tool to introduce even better content.

To introduce video to your own business, get someone who knows their way around a camera as well as editing software. From there, brainstorm videos that will help push your brand message, whether that be the launch of new products, to advertising your business.

The stats show that 87% of online marketers are currently using video content in their digital marketing strategies. This number proves that it’s working and when you see that 64% of customers are more likely to buy a product online after watching a video means that it’s a worthy investment.

Utilise the tools that are available to you. With the rise of social media, it means you have so many different avenues to share your content. Video is easily shared, has the potential to go viral, and will definitely benefit your current marketing strategy.

If you’re currently using video to market your business, tell us how it benefits your company and how you introduced marketing into your strategy through our socials @kuviocreative.

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